1. Too Close to See the Gaps? I’ll Find Them for You

👉 Uncover hidden usability issues and optimize your product for real user needs.

2. From Idea to Launch—Without the Guesswork

👉 I turn concepts into fully functional, user-friendly digital products with a clear roadmap

Fix What’s Broken. Improve What’s Working. Create What’s Missing

👉 Usability audits, product strategy and seamless execution—all in one place.

Who I Serve

💡 Established Companies Optimizing Digital Products

1. Why? Many established businesses are losing users due to usability issues, poor conversion rates, or outdated design. They need an expert to evaluate and refine their product.

2. Where is the Value: I provide usability audits, heuristic evaluations, and hands-on product management, improving engagement and revenue.

Here are some examples:

• A news website looking to increase reader retention.

• A betting platform aiming to simplify its user experience.

• A bank needing to streamline its online services.

• An idea you want to bring to life.

Who I Serve

💡 Agencies Lacking In-House Usability Expertise

1. Why? Design, marketing, and development agencies often focus on aesthetics and functionality but lack deep usability research and conversion insights.

2. Where is the Value: I bring usability testing, wireframes, and product strategy to improve client outcomes.

Here are some examples:

• A branding agency designing a new app for a client.

• A development agency needing UX/UI insights for a banking project.

• A digital marketing agency optimizing landing pages for better conversion rates.

Bridging the Gap Between Vision and Usability

Many companies struggle with transforming innovative ideas into intuitive, user-friendly products. I empower businesses to bridge the gap between visionary ideas and user-centric digital products, by not only identifying usability flaws but also driving the entire process—from ideation to market launch—ensuring that the product truly resonates with its target audience.

Driving Conversion and Reducing Churn

Poor usability often leads to lost sales and dissatisfied users. My approach focuses on increasing conversions, reducing churn, and enhancing user satisfaction. By identifying and addressing usability challenges, I help businesses realize measurable improvements and sustainable growth.

Comprehensive Product Leadership

As a hands-on Product Manager, I lead cross-functional teams through the entire product lifecycle, ensuring that every stakeholder—from design to development to marketing to management—is aligned with your business goals and user needs