Fractional product manager & UX consultant

I help good ideas survive contact with real users.

Most products don't fail because the idea was wrong. They fail in the gap between what a team meant to build and what a user actually experiences.
I'm a fractional product manager and UX consultant, and I've spent 20 years closing — turning unclear intentions into products that work, convert, and earn trust.

[01] HOW IT WORKS

For founders running product themselves, and product leaders stretched too thin. I embed in your team and own the work: research, UX, rationale, delivery. Alternatively, I can provide you with actionable insights that you can implement straight away. Not slides. As you need.

The idea is clear in your head. Somewhere between that and what your team ships, it gets lost. I work in that gap - calm, structured, no drama. Sometimes is the end-to-end delivery, sometimes is the strategy or advice.

Discovery Diagnostic

When you know something's slowing you down, but not what.

UX & flow review

When users drop off and no one's sure where or why — or a new build needs evaluating before it ships.

Product Prioritisation

When everything feels urgent and the backlog is an argument, not a plan.

Monthly Fractional Product Manager

Senior product judgment alongside you — without a full-time hire.

Monthly Fractional Product Manager

Senior product judgment alongside you — without a full-time hire.

UX AUDIT

DESIGN REVIEW

DISCOVERY

FLOW REVIEW

USER RESEARCH

SPECS

PRODUCT STRATEGY

PRDs

DELIVERY COORDINATION

MARKET SENSING

DEFECT RESOLUTION

TEAM ALIGNMENT

[02] Hi, I'M

Corina Matei

I help good ideas survive contact with real users.

20 years across tech, finance, media, e-commerce, B2C, real-estate, premium products, small startups and big organisations. I've spent these years in the space between the people who have ideas and the people who build them.

8+ years in product. Researcher, analyst, UX consultant, product manager — different titles for the same job underneath: making sure the thing that gets built is the thing people actually needed.

[03] Selected work

Real Estate

acasa.ro

A premium real-estate platform re-anchored around verified brokers two weeks before launch — and shipped on time anyway.

Fintech

Salt

Structuring the landing and onboarding where a challenger bank has to earn a freelancer's trust before they open an account.

Fintech

Salt

Structuring the landing and onboarding where a challenger bank has to earn a freelancer's trust before they open an account.

E-commerce

Unvinpezi.ro

A 44.4% lift in conversion by making a confusing price simple.

E-commerce

Unvinpezi.ro

A 44.4% lift in conversion by making a confusing price simple.

[ 04 ] WHAT PEOPLE SAY

Trusted perspective, in their words.

From the outset, I was impressed by Corina's relevant experience, and how she could apply her skills to my project (competitor research and UX auditing). Overall, her clear communication, friendly style, ability to understand instructions were top-notch! Despite our timezone difference, she was a pleasure to work with (and she even made me laugh with her lovely sense of humour). Would absolutely work with Corina again in the future, and I wish her all the best.

Hadleigh W. (Australia)

Corina is enthusiastic, intelligent and insightful. Her big picture thinking coupled with her attention to detail and ability to run insightful usability tests, makes her one of the few Romanian professionals dedicated to delivering better web experiences.

Bogdan S. (NZ)

Corina is for many the #1 "go to" person when things are entangled. She saved me countless times and I know a couple of people who can say the same. She's a great professional and she's definitely a missing piece in your puzzle, 'cause she's one of a kind.

Alex N.C (RO)

Corina has deep expertise in usability, insights analysis, and product ownership and a remarkable ability to understand users’ needs. Beyond her technical skills, Corina is incredibly hard-working, smart, and has a natural ability to bring positive energy to any team. Her skills are complemented by her sense of humor and her approachable, friendly nature, making her not only a skilled professional but also a joy to work with.

Vio P. (RO)

Email me with a dilemma and I'll tell you honestly whether I can solve it.

Tell me what’s stuck.

Tell me what’s stuck.