I’ve spent twenty years in the space between the people who have ideas and the people who build them. My title has changed a dozen times along the way — researcher, analyst, research manager, product owner, UX consultant, product implementation manager — but the job underneath has stayed the same: making sure the thing that gets built is the thing people actually needed.

What I bring to that, more than any method, is the human layer. The intuition and lived experience to separate signal from noise — to tell a real user need from a loud distraction, a genuine problem from a symptom — and to read the people on both sides of the table clearly enough to translate between them. Tools and frameworks help. But the judgment about what actually matters is the part that can’t be handed off.

I've worked across media, e-commerce, advertising, consumer finance, and challenger banking. The vertical changes; the work rarely does. A confusing price in a wine shop and a confusing onboarding flow in a banking app are the same problem in different clothes — too much asked of the user, too little clarity offered in return.

What draws me now is premium commerce, and beauty above all. Partly for the bar it sets: when the product is premium, the experience has to reach the same standard — nothing is allowed to feel ordinary, and that's exactly the kind of problem I want handed to me. And partly for what the category is — a place where people get to be a different version of themselves every day: to hide, to shine, to be creative. Work that quietly gives someone that room is the work I want my name on.

However the work arrives, two things tend to be true of it. I’m often brought in when the deadline is fixed and the product is still moving — and the job is to find the one idea that holds everything together and ship it without drama. And I’m often handed something vague and sprawling — “make it do everything,” “build the whole thing” — and asked to turn it into a structure a team can actually build. Calm, structured, no drama isn’t a slogan; it’s just how the work goes best.

I believe business goals lead, and the user experience is shaped within that reality — not as a compromise, but because a product that doesn’t serve the business doesn’t survive to serve anyone. And I believe in making things better, even by one percent, in everything I touch. Small clarities compound.

After the pandemic, I stepped away from the corporate world — and, as it turned out, from my home country. I made space for remote work and independent projects, with people who valued the way I think. Today I’m based in Saint-Germain-en-Laye, just outside Paris — a place that’s become my source of calm and the quiet behind the work.

If any of this sounds like the help you need, the best way to find out is simple: email me with the problem you’re stuck on, and I’ll tell you honestly whether I can solve it.